The problem

Adding each new channel as a bespoke integration would limit both platform scale and third-party extensibility.

Constraints

• Internal and third-party developers needed the same integration contract
• Channels required both plain-text and rich-text payloads
• Content and verified email data required validation before webhook delivery

How I approached it

Designed flexible OAuth and webhook primitives, compiled and validated provider content, and emitted consolidated JSON payloads to channel integrations.

My contribution

Worked as the backend developer for the provider integration architecture and deployment path.

Outcomes

• Enabled a reusable integration model for native channels such as LinkedIn and TikTok rather than channel-specific backend implementations.

What I learned

• Integration platforms scale better when extension contracts, validation and delivery semantics are explicit.

Technology

Node.js · OAuth · Webhooks · Kubernetes